Josh Wood Guardian of Colour brand creation

This case study shows how Marks & Spencer, the UK retailer, collaborated with acclaimed stylist Josh underwood on an exclusive range of hair products aimed at women with treated hair.

Josh Wood Guardian of Colour brand creation

Campaign details

Category name: Personal goodsAgency: DewGibbons + PartnersAdvertiser: Marks & Spencer

Executive summary

Marks & Spencer Your Beauty Halls offer carefully curated beauty products, bringing niche and cult brands to customers. The retailer collaborated with acclaimed stylist and colourist Josh Wood to create an exclusive range of haircare products, aimed at women with colour-treated hair.

DewGibbons + Partners devised the 2D packaging design, tagline, and product range naming. With little in the way of additional marketing support, this was vital in helping M&S achieve its year one objectives. And met...

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