AT&T It can wait
Campaign Details
Brand: AT&TBrand Owner: AT&TLead Agency: BBDOContributing agencies: OrganicCountry: United StatesIndustry: TelecomsChannels used: Content marketing, Events & experiential, Mobile & apps, Online display, Online video, Print - general, unspecified, Radio, Search, Social media, Sponsorship - event, property, Sponsorship - media, Television, Websites & microsites, Word of mouth, advocacy Budget: 10 - 20 million
Executive Summary
Distracted driving causes more automobile accidents than drunk driving. So we launched the "It Can Wait" campaign in 2010, urging the worst offenders – teenagers – to keep their eyes...