Advertiser: IntermarchéAgency: MarcelCountry: France
Objectives
Our first objective was to generate market penetration.The battle between food retailers in France in not only a price perception one. People now choose their main food retailer based on the level of food quality (produce and manufactured goods). In order to conquer more consumers and gain market shares we needed Intermarché to be identified as the leader on food quality. To achieve this, we aimed to prove that Intermarché is improving food quality through its own products and is helping consumers to adopt a healthier lifestyle. In line...