Interac Association: Be In the lack
Agency: Zulu Alpha Kilo
Case overview
Year one with INTERAC was a big success, helping us win two CASSIES and being shortlisted for the Effies. This case deserves to win in this category because that momentum has continued and INTERAC's brand message reached new levels of awareness and saw record levels of engagement with Canadians across a multitude of platforms. This was achieved through a tenacious effort to find new and creative ways to deliver the message that "life is better when you use your own money" over credit cards.
In this new...