Advertiser: Indian Red Cross SocietyAgency: J. WALTER THOMPSON INDIACountry: India
Objectives
There is an annual shortage of over 3 million units of Blood in India. Every 2 seconds someone in India needs blood, while less than 1% of the population donates blood.
The biggest barrier to Blood Donation was the mind-set towards the word ‘Donation’. Many actively believe that blood donation can weaken or emasculate them, or that it exposes them to all kinds of infections and side effects. When a loved one or an acquaintance is suffering, some might confront their misconceptions but almost...