Advertiser: Ikea SwitzerlandAgency: Wirz/BBDOCountry: Switzerland
Objectives
Since the catalog drop is an recurring element in IKEA’s market communication, the creative objective was to find a new inspiring approach to the topic, with a maximum effect in terms of public and media attention, coverage and multiplication. Therefore we had to translate our annual catalog drop into something new, to craft an surprising idea that suits to the brand while breaking with conventional advertising methods. An idea, that is worth to be shared – precisely for this reason.
Strategy
The young IKEA public is digitally literate, open-minded,...