How to solve the problem with programmatic

This article looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.

The problem with programmatic advertising

Will GoodhandKantar TNS

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

Programmatic needs to move away from the relentless, irresponsible targeting that alienates consumers, towards more accurately targeted and tailored messaging welcomed by its target audience. This article explains how that can be achieved, using real-life and award-winning case studies - including tailoring messaging to different audiences to achieve campaign objectives.

Of all the developments we've seen over the past year or so, perhaps least surprising has been the continued rise of programmatic...

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