Demonstrate innovation in your communications and win the $10,000 Warc Prize.
How to innovate effectively
Laurie Young
Go to: EXECUTIVE SUMMARY
Go to: WHERE TO START
Go to: ESSENTIALS
Go to: REMINDER CHECKLIST
Go to: REFERENCES & FURTHER READING
EXECUTIVE SUMMARY
Innovation is a hot subject. Modern businesspeople are bombarded with the idea that there is a continual need to bring new products or services to market to meet the changing needs of customers.
In the 2010 McKinsey innovation survey, for example, 84% of senior executives said that innovation was either "very important" or "extremely important" to the...