Bot fraud will result in $6.5 billion of losses for advertisers around the world this year.
That figure was drawn from the recent "Bot Baseline 2016–2017: Fraud in Digital Advertising" study published by the Association of National Advertisers (ANA), the industry body, and White Ops, a company focusing on digital-advertising security. And, the two organizations noted, it represents a decline from $7.2 billion in 2016.
Based on online brand advertising run by 49 ANA members between October 2016 and January 2017 – a group featuring, among others, American Express, Bank of America, Coca-Cola, General Mills, Lowe's, MillerCoors, Pernod...