How the rise of functional foods could create future brand heroes
Daniel Dumoulin
'Let food be thy medicine and medicine be thy food', said Hippocrates way back when, but this philosophy may be just as relevant today as it was in 500 BC. The power of messaging, in all its forms, is more key to the fast-moving developments of the 21st century than it has ever been; particularly when it comes to the billion-dollar and emotive business that is the food industry.
Where advertising once took the messaging high ground within virtually every brand sector, we are all aware of...