How social media is changing the way brands are managed (Landor Perspectives 2011)

Social media has caused a paradigm shift in corporate and consumer relationships by decreasing the level of control brands have over their communications.

How social media is changing the way brands are managed (Landor Perspectives 2011)

Felix StöckleLandor

There has been a great deal of hype about social media and what it means to marketers. Brands are no longer marketing themselves in the traditional way, and people are interested in what this means for the future. Needless to say, the conversation cannot be avoided-very few industry cocktail parties are not debating this topic.

But do professionals in our industry really understand the implications of what's going on with social media? Too many marketers think social media is just another media channel. Consequently,...

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