How political candidates' use of Facebook relates to the election outcomes
Hsin-Chen Lin
University of New Brunswick, Canada
Introduction
The emergence and adaptation of online communication technologies, such as Facebook, Twitter and Google Plus, have dramatically changed communication between politicians and their constituents during elections. Generally speaking, marketing communication channels such as newspapers, television advertising, radio and billboards are being replaced by internet and social media services as the primary channels through which companies communicate with their customers (West 2013), a shift that has also been adopted by politicians in election...