How mobile use can change behaviour

This article looks at how communicators can use the ubiquity of mobile to reach people in the micro-moment of decision-making, enabling them to motivate and facilitate behaviour change and improving the lives of individuals and of society.

Marketing Public Services

This article is part of a series of articles on marketing public services. Read more.

It's notable that 2016 was a watershed year for mobile-enabled behaviour change. Government, charities and brands alike focused on putting the means to change lives, and the world, into the hands of the people. As smartphone penetration has reached a tipping point and user acceptance of the exchange of data for utility has grown, we've seen an explosion in mobile-enabled social change.

The public and non-profit sector is required to take on some of the toughest challenges. The span of...

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