How can Mondelez improve the Oreo? Getting a taste for customized cookies
Stephen WhitesideWarc
During the last holiday season, online shoppers were given the chance to send personalized packs of Oreos to cookie-loving friends and family – or, indeed, themselves.
More specifically, the brand's Colorfilled program let visitors to shop.oreo.com transform black-and-white wrappers – designed by graphic artists Jeremyville and Timothy Goodman – into a multi-colored visual feast. They could then buy their customized container for $15, inclusive of shipping. Alternatively, customers had the option to order the monochrome wrappers, and color them...