How brands are using mobile messaging to extend reach in Japan: Insights by LINE

This event report looks at how brands have successfully used the LINE instant messaging service in Japan to extend their reach and drive sales.

How brands are using mobile messaging to extend reach in Japan: Insights by LINE

Low Lai ChowWarc

The fastest growing social media platforms in the world right now, according to Social@Ogilvy's global managing director Thomas Crampton, are mobile. "Four of them are mobile-first, including LINE," he told the Social Matters conference held in Singapore in May 2014. And LINE's growth has been phenomenal.

Originating in Japan, the app has gone on to capture markets abroad and today 88% of its users today come from outside its home market. While most of its users are from other Asian countries,...

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