How Verizon drives marketing collaboration

This event report details how Verizon, the telecoms group, is ensuring that its various marketing partners are working effectively together.

How Verizon drives marketing collaboration

Stephen WhitesideWarc

Verizon is working with a diverse range of partners - including multiple agencies, numerous tech firms, and even the actor Jamie Foxx - to help transform its brand and meet the needs of a fast-changing audience.

And Diego Scotti, the telecoms company's EVP/CMO, believes that client-side marketers should take a far more active role in driving collaboration between these various stakeholders. Achieving that objective, in turn, will be essential to effectively translating the broad mix of skills and insights provided by its partners into holistic, impactful campaigns.

While admitting this...

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