How Transport for London uses social media to keep a city moving
Matthew Carlton
On October 10, 2013 Jay Z performed at London's O2 Arena prompting Transport for London (TfL) to tweet the following from its @TFLTrafficNews feed:
'Jay-Z concert taking place at the O2 arena. You got 99 problems? Make sure traffic ain't one.'
For those unfamiliar with Jay Z's back catalogue, the tweet referenced one of the rapper's most famous hits, '99 Problems'. It received 610 retweets, 238 favourites and 152 responses, and demonstrated how the transport operator has developed an assured nature when it comes to social...