How MGM Resorts delivers "holy-shit" experiences

Stephen Whiteside

This event report outlines how MGM Resorts International, the hotels and entertainment group, delivers uniquely engaging experiences to guests visiting its Las Vegas-based hotels and casinos.

MGM Resorts International wants guests at its hotels and casinos on the Las Vegas Strip to experience an epiphany that is uniquely appropriate to Sin City.

"We're more than just in the entertainment business. We're in the 'holy-shit’ business," Thomas Fanger, VP Multimedia/MGM Resorts, told delegates at MediaPost’s OMMA @ SXSW event, held during the 2017 South by Southwest (SXSW) Conference in Austin, Texas. "We want you to leave Vegas saying, 'Holy shit.'"

"It's all about the guest experience. If we can serve them the experience they're looking for, we can get them to engage - and, hopefully,...

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