Hippeas: Give Peas a Chance

This case study explores how Hippeas, a health food start-up, launched a campaign in the UK and the US to promote its chickpea products.

Campaign details

Brand/Sponsor: Hippeas

Title: Hippeas: Give Peas a Chance

Campaign Scope: standardized_format

Campaign Cost: $100,000-$1 million

Advertising Agency: jones knowles ritchie

Product Type: Hippeas is an all-new range of organic chickpea puffs

Campaign Start: 06/01/2016

Campaign Ends: 12/31/2016

Campaign Ran: The United Kingdom of Great Britain and The United States of America

Campaign Description: new product launch

Campaign Summary

Hippeas is an all-new range of organic chickpea puffs: gluten free, high in protein and fibre, low in fat and less than 92 calories a bag, and full of chickpea...

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