Hindustan Unilever: Lo Kar Lo Baat
Brand: Hindustan Unilever Agency: PHD India
The Summary Statement
In H2 of 2014, sales of Indian laundry brand Active Wheel had declined by 5.3%. 2015's task was to reconnect with Indian housewives, deliver the message that the product had changed formulation and regain top of mind awareness in a noisy and crowded category.
Campaign Strategy
With Active Wheel consumers being couples who are living apart and are consumed by the daily grind of making ends meet, we saw the opportunity to go beyond just delivering clean, fragrant clothes to give them...