Hindustan Unilever: Kan Khajura Tesan
Campaign details
Advertiser: Hindustan UnileverAgency: PHD IndiaCategory: Brand Awareness , Relationship Building / CRM , Native Advertising Region: APAC
Strategy
The challenge was to reach to the rural audience in Bihar for the Hindustan Unilever in order to start creating SOV for their mass & rural focused brands.
Execution
We realized that the only thing that serves as a means of entertainment for this audience is their mobile phone. Which they use to listen to songs and watch movie clips. Mobile with an absolute penetration of 72% provides...