Hewlett Packard: HP epic 360

This case study explains how HP, the technology company, promoted its new Pavilion x360 laptop in the US with social media, a competition and creative influencers.

Hewlett Packard: HP epic 360

Executive summary

Product Description:

The HP Pavilion x360 is designed to give young millennials the freedom to express themselves with 4 modes for every dimension of their life - tent, stand, tablet and notebook.

Objective of the Campaign:

Looking to inspire and connect with the next generation of content creators, HP had the challenge to develop a social media campaign that would motivate millennial audiences to share their creative works, and change the way they go epic with the help of the Epic x360 Convertible Notebook.

Target Audience:

Young, US-based millennials was the target audience...

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