Hailo 3rd Birthday
Campaign details
Brand: Hailo IrelandAgency: guns or knivesCountry: Ireland
Background
While Hailo was still the biggest taxi app in Ireland, they had become complacent, usage was low outside of Dublin and they were facing increasingly strong competition in Dublin from both Uber and Lynx and risked being forgotten about.
These new competitors were also offering strong incentives for both drivers and consumers to incentivise and reward sign ups. While Hailo were also regularly offering incentives to new sign ups they had already build a large base of exiting, loyal consumers who were...