HECK: Beyond a better bangers and mash
Elmwood
Executive summary
'What the heck'. A simple, courageous motto that encapsulated the uncompromising attitude the Keeble family took towards sausages. A motto that formed the foundation of a multi-million pound business, created from scratch, through only one retailer, in less than twelve months. HECK has captured the imagination of retailers and consumers all over the UK, setting the business on track to hit their five-year target of £ 7 million turnover in less than two years.
HECK is very much a family business, set up by the Keebles...