HECK: Beyond a better bangers and mash

This case study describes how HECK, a brand of sausages launched by the Keeble family in the UK, went from selling at local farmers' markets to having ten SKUs stocked in four national supermarkets.

HECK: Beyond a better bangers and mash

Elmwood

Executive summary

'What the heck'. A simple, courageous motto that encapsulated the uncompromising attitude the Keeble family took towards sausages. A motto that formed the foundation of a multi-million pound business, created from scratch, through only one retailer, in less than twelve months. HECK has captured the imagination of retailers and consumers all over the UK, setting the business on track to hit their five-year target of £ 7 million turnover in less than two years.

HECK is very much a family business, set up by the Keebles...

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