HCL: World's first end-to-end recruitment campaign on Twitter
Vedant Uppal
Campaign details
Brand owner: HCL TechnologiesBrand: HCLCountry: GlobalIndustry Employment, recruitment, staff, Information technology, high-techChannels used: Content marketing, Earned media, buzz, Email marketing, Internet - general, Internet - microsites, Internet - search, Online video, Social mediaMedia budget: Up to $500k
Executive summary
This case study describes how global technology company HCL Technologies created an end-to-end recruitment process on a single social media platform. Although organisations have been using social media as a platform for hiring through job postings and background...