Green's Gluten Free Beer
Agency: WPA Pinfold
Executive summary
Green's Gluten Free beers are specially brewed for coeliacs, both by using alternative grains to wheat and barley, and by de-glutenising the beers. We rebranded Green's Beers and redesigned and repositioned the packaged range of beers, to sit proudly on shelf in the mainstream beer category - as well as premiumising the range in its existing Free From category. The previous branding had more of a pharmaceutical 'look' and had been designated to the Free From aisle in the supermarkets, it had no presence in the beer aisle.
Our challenge...