Good Knight: Getting India to say Good K'night even in the mornings

This case study shows how Good Knight, an insecticide brand, successfully increased sales and raised the Indian audience's awareness about Dengue.

Campaign details

Brand: Good Knight Brand Owner: Godrej Consumer Products Pvt. Ltd. Lead Agency: J Walter ThompsonContributing Agency: J. Walter ThomsponCountry:IndiaIndustries: Non-prescription, OTC productsMedia Channels: Content marketing, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, Radio, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive Summary

Dengue, a mosquito-borne disease, was a growing menace in India with the number of cases rising exponentially. Most Indians were unaware that dengue mosquitoes bite during daytime. Hence, they stuck to...

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