'Goldfach punkten' PAYBACK Olympic Campaign
argonauten G2 GmbH - a member of Grey | G2 Group
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: GermanyDate program started/ended: Summer 2008
Product Description: PAYBACK is Germany's largest bonus-point program, offering cardholders points-for-purchases at a range of merchant partners. PAYBACK is also an official German Olympic Partner; this campaign was developed for the Beijing Games.
Advertiser/Client Name: PAYBACK GmbHMedia Channels: OtherWebsite: http://195.234.80.136/awards/payback/goldfach_punkten/en/
STRATEGY
Marketplace Challenge:
PAYBACK rewards cardholders with bonus points for purchases at partner merchants, led by anchors ARAL...