Go beyond logos
Jackie FastSlingshot Sponsorship
Sponsors should not allow their passion for a sport to cloud the need for clear business objectives, brand fit and having strategies in place to exploit the off-pitch opportunities to leverage the sponsorship investment.
Sports Marketing
This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.
The value of sponsorship is becoming more readily realised due to its ability to cut through the noise. In an environment crowded with marketing messages across every new media, sponsorship can more easily influence the...