Go beyond logos

This article argues that sport sponsors must not lose track of their business objectives and should have strategies in place to exploit off-pitch opportunities to leverage their sponsorship investment.

Go beyond logos

Jackie FastSlingshot Sponsorship

Sponsors should not allow their passion for a sport to cloud the need for clear business objectives, brand fit and having strategies in place to exploit the off-pitch opportunities to leverage the sponsorship investment.

Sports Marketing

This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.

The value of sponsorship is becoming more readily realised due to its ability to cut through the noise. In an environment crowded with marketing messages across every new media, sponsorship can more easily influence the...

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