Global Marketing Index: June 2017

This article summarises the results of the Global Marketing Index (GMI) for June 2017, when rates of growth slowed and the Americas returned to decline.
  • The headline GMI remains positive, but the rate of marketing budget growth slows.
  • Europe is still showing strong growth, while the Headline GMI for the Americas slipped back to decline.
  • Trading conditions are positive, though the rate of growth dropped significantly in Europe.
  • Mobile budgets saw a third consecutive month of increased growth....

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