Gaming communication: Changing the game

This article draws out principles from highly engaging video games and applies them to the design of interactive brand experiences.

Gaming communication: Changing the game

Philip TrippenbachEdelman

Games draw their engaging power from well-established design rules and principles. These powerful principles can be adapted to improve almost any interactive digital experience – including advertising, thought leadership, and other forms of communication.

On the morning of 14 November 2008, a 15-year-old boy was rushed to hospital in Laholm, Sweden. He was suffering from an apparent epileptic fit, brought on by exhaustion and dehydration. Investigating doctors discovered that the cause of his illness was self-inflicted. The boy had been playing 'Wrath of the Lich King', an expansion of the popular World...

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