From Prime Time to My Time Measuring print media audiences
Andrew Green
Contents
- Introduction
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
We do not talk – we bludgeon one another with facts and theories gleaned from cursory readings of newspapers, magazines and digests.
Henry Miller
Origins of print media
Like the compass, gunpowder, bells, wooden coffins, bank notes, dominoes, fireworks, cameras and toilet paper, printed media can be said to have been invented in China. It was there, approximately 5,000 years...