FrogAsia: Leaps of knowledge series
Sailesh Wadhwa
Campaign details
Brand owner: FrogAsiaLead agency: Lowe & Partners MalaysiaBrand: Leaps of Knowledge SeriesCountry: MalaysiaIndustry: Educational, universitiesChannels used: Email marketing, Events and experiential, Internet - display, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how technology-in-education company FrogAsia developed live experiential events to usher in a cloud-based learning revolution across state schools in Malaysia.
The brand aimed to improve English-language standards across schools in the...