FrogAsia: Leaps of knowledge series

This case study describes how technology-in-education company FrogAsia developed live experiential events to promote its cloud-based learning products across state schools in Malaysia.

FrogAsia: Leaps of knowledge series

Sailesh Wadhwa

Campaign details

Brand owner: FrogAsiaLead agency: Lowe & Partners MalaysiaBrand: Leaps of Knowledge SeriesCountry: MalaysiaIndustry: Educational, universitiesChannels used: Email marketing, Events and experiential, Internet - display, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This case study describes how technology-in-education company FrogAsia developed live experiential events to usher in a cloud-based learning revolution across state schools in Malaysia.

The brand aimed to improve English-language standards across schools in the...

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