Four things about #stories

Russell Davies

This article looks at the use of stories in advertising and their value in building brands and driving sales.

What does a story in our industry really look like, wonders Russell Davies.

Advertising people seem to have fallen in love with the idea that what they make are 'stories'. Often, of course, they're not. Or not good ones anyway. Let's examine that. I want to tell you a story…

The story is the frame, not the point

The best presentation I've ever seen was given by a radio producer called Piers Plowright. He walked onto the stage and said: "When I was a boy, I was playing on the beach near our house and I found this marvellous pebble."...

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