Four things about #MarketingAI

Russell Davies

In this article, the author shares four insights concerning marketing artificial intelligence and explains what marketers should watching for.

Four things about #MarketingAI

Russell DaviesBETC

If it's not the biggest hashtag in your stream right now, soon it will be, argues Russell Davies.

All the large tech companies and half the world's start-ups are about to knock on your door to tell you how their algorithms can transform your business. A tiny percentage of them are right. Here are four things to think about.

1. Don't worry about the words, worry about the data

They might say AI, they might say 'machine learning' or 'deep learning'. They might have invented some dreadful neologism such as 'deep marketing' or...

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