Ford: The Family

This case study explores how Ford Denmark, the automaker, launched an online campaign to demonstrate how cars can be a space within which difficult topics are discussed.

Campaign details

Brand/Sponsor: Ford

Title: The Family

Campaign Cost: $100,000-$1 million

Campaign Scope: standardized_format

Advertising Agency: Very

Product Type: A wide range of Ford's car portfolio

Campaign Start: 02/20/2016

Campaign Ends: 05/01/2016

Campaign Ran: Worldwide online campaign

Campaign Description: Portrait Ford's wide range of products

Campaign Summary

Divorce is a topic that is almost never explored in advertising. It's simply too depressing. Yet, with this unique 16-minute short film produced for online, Ford Denmark proved that it is a topic that gets people talking. The car industry has a long...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands