Campaign details
Brand/Sponsor: Ford
Title: The Family
Campaign Cost: $100,000-$1 million
Campaign Scope: standardized_format
Advertising Agency: Very
Product Type: A wide range of Ford's car portfolio
Campaign Start: 02/20/2016
Campaign Ends: 05/01/2016
Campaign Ran: Worldwide online campaign
Campaign Description: Portrait Ford's wide range of products
Campaign Summary
Divorce is a topic that is almost never explored in advertising. It's simply too depressing. Yet, with this unique 16-minute short film produced for online, Ford Denmark proved that it is a topic that gets people talking. The car industry has a long...