Flavour Fest: How Slurpee started summer early
Starting summer early for Slurpee
Slurpee is Australia's best-loved frozen beverage. However, every year without fail, it faces the same inevitable meteorological challenge – summer can't last all year round. Even the most loyal Slurpers are hard pushed to buy a frozen drink when it's cooler outside. They still visit 7-Eleven, however they have their eye on other treats. Slurpee units per store outside of summer traditionally lessen as a result1.
In 2014 Slurpee...