FedEx: Solutions That Matter

This case study demonstrates how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with Millennials in the US by focusing its communications around what matters to its target audience.

FedEx: Solutions That Matter

Sangeet Pillai, Nicole Landesman, Julianne Wieboldt and Blaire Johns

Campaign details

Brand: FedExBrand Owner: FedExLead agency: BBDO New York, OMD WorldwideContributing agencies: Resolution MediaCountry: USAIndustry: Business servicesChannels used: Content marketing, mobile, apps, online display, online video, search, social media, sponsorship - media, television, websites, micrositesBudget: Over 20 million

Executive summary

This is the story of how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with an important but elusive segment: Millennials.

The meteoric...

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