F5 Networks: We Make Apps Go: Faster. Smarter. Safer.

This case study describes how security technology company F5 Networks took a content-first approach to target C-level IT leaders, globally.

Campaign details

Brand: F5 NetworksBrand Owner: F5 NetworksLead Agency: POPCountry: GlobalIndustries: Information technologyMedia Channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Print - general, Public relations, Social media, Websites & micrositesBudget: 1 - 3 million

Executive summary

Taking a content-first approach to reach C-level technology decision-makers globally, F5 Networks' "We Make Apps Go: Faster. Smarter. Safer." global brand campaign launched in early 2017.

The campaign's content was created to be thought-provoking, while driving engagement and consideration of the complex benefits and risks inherent in digital transformation. This...

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