Evian Baby&Me

This case study describes an international campaign by Evian, the bottled water, which reinforced its 'youth' brand.

Evian Baby&Me

Agency: BETC ParisAdvertiser: Danone WatersBrand: EvianCountry: France

Objectives

MARKET BACKGROUND & BRAND CHALLENGE

evian, the water icon

An international leadership: 1st brand of mineral water sold in the world, despite a very limited media budget1.

A universal premium brand:

- In most countries, evian is a mineral water icon, a premium and trendy brand which embodies a vision of French Luxury.

- In France, the historic market, evian is considered as a patrimonial brand.

Since the Rollerbabies in 2009, evian has become a global brand with a unique...

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