Eve-olution: Why women rule the web - Understanding the digital lives of women around the world
Dan Brilot, Brian Cooper, Tony Marlow, David Ludica, Amy Janis and Sarah ElliottTNS Digital and Yahoo!
THINK PINK: WOMEN AND THE WEB
The Internet has grown by leaps and bounds, opening up opportunities for people to connect across a variety of activities, from dating to advertising to blogging. The Internet evolution has proven to be something of an Eve-olution, with women playing a pivotal role, satisfying their need for connection.
Once viewed as the rarified domain of male teenage “gear-heads”, the Internet today...