Eurotunnel Le Shuttle: Engineering Success

Jack Hemens and Thibaut Pfeiffer

This case study shows how Eurotunnel Le Shuttle, a transport service between the UK and Europe, step-changed its advertising performance, driving business growth at competitors' expense.

Eurotunnel Le Shuttle: Engineering Success

Principal authors: Jack Hemens and Thibaut Pfeiffer, OMD UK

Eurotunnel Le Shuttle Engineering success

The Channel Tunnel started with the astounding idea of a 50.5km undersea tunnel and rail link between the United Kingdom and the continent. It was built after years of careful planning, custom innovations and precise execution.

Building the Tunnel through meticulous planning and innovation, 1990

This is the story of how OMD UK helped to completely change Eurotunnel Le Shuttle's advertising approach five years ago and followed this with continual innovation, optimisation and sophistication. We broke records every year, took...

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