Ethics: Why the game of marketing needs rules

Rules in a free market economy are difficult to frame to be both fair and effective, but they are clearly necessary.

Ethics: Why the game of marketing needs rules

Hugh BurkittMarketing Society

Rules in a free market economy are difficult to frame in order to be both fair and, perhaps more significantly, to be effective. But they are clearly needed and Hugh Burkitt deftly analyses the different factors that influence rule makers, making the important point that these rules change and evolve over time to reflect society's concerns.

I have always hated authority – I think it comes from having had a severe and rather frightening nanny – and I have always believed that freedom of individual choice is an...

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