Dunlopillo Malaysia: BoredCast
Brand: Dunlopillo MalaysiaAgency: Geometry Global Malaysia
The Summary Statement
With sleep becoming a luxury for ambitious young adults, sleeplessness was becoming part of life for many. The unassuming mattress assumed greater responsibility.
To get people to relook at their mattress, we used our existing assets (soporific technical product videos) to lull them to sleep in the middle of the night when they found themselves awake. A message in the morning reminded people to revisit their current mattress.
Campaign Strategy
Context
Buying a mattress is a low-involvement exercise. People don't give it much thought and...