Dunkin' Donuts takes a bite out of mobile messaging

This event report outlines how Dunkin' Donuts, the quick-service chain, has used mobile tools such as stickers and emojis to engage consumers.

Dunkin' Donuts is actively meeting the needs of brand fans who are hungry for emojis, stickers, and other visual content that can give mobile messages a unique flavor.

"We know they talk in 'Dunkin'-ease' anyway, so it was just a very logical thing to let people express their love for Dunkin' in a different form," Nick Dunham, Director of Media/Dunkin' Donuts, reported at the 2017 South by Southwest (SXSW) Conference in Austin, Texas.

"And we're always thinking about: How are we providing value, not just advertising?"

Some examples include:

  • Stickers:In October 2016, Dunkin' launched a set of "stickers" –...

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