Don't ask questions, don't travel anywhere: How combining social listening research with search engine analytics is helping Braun understand its global consumer better

This article explains how Braun, the personal care products company, worked to improve its understanding of how men around the world feel about grooming.

Don't ask questions, don't travel anywhere: How combining social listening research with search engine analytics is helping Braun understand its global consumer better

Guy White and Jeremy HollowCatalyx and Listen and Learn Research

Summary

Braun felt it was missing a big part of the insight picture on male grooming, but was finding it hard to ask the right consumer questions because it didn't know what it didn't know.

It was looking for new approaches to help it move away from getting "more of the same" surface level results from resource intensive country by country research. It was looking for...

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