Done! SkoFIN is changed to VW Financial Services
Campaign details
Brand: SkoFINAgency: McCann-Erickson Prague spol. s r.o. / MomentumCountry: Czech Republic
Background
SkoFIN is number one in the Czech market of new car acquisition financing. It is primarily focused on financing VW Group cars (Skoda, Volkswagen, Seat, Audi). It is an established brand with a great familiarity and popularity.
It thus came as a shock when the parent group decided to rename SkoFIN to Volkswagen Financial Services (VWFS) in the Czech Republic to have a uniform name. It is rather unfortunate because the legal existence of...