Domino’s digital-first slice of brand strategy

This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.

Domino's brand strategy is based around slices of pizza topped with bytes of digital insight and inspiration.

"We used to talk about Domino's Pizza as being a pizza company that sold online," Dennis Maloney, the quick-service chain's VP/Chief Digital Officer, explained at CES 2017, an event held by the Consumer Technology Association (CTA) in Las Vegas.

"We now talk about ourselves as an ecommerce company that sells pizza. And when you start thinking about yourself that way, you've got to get good at all the things a good ecommerce company needs to do."

The Ann Arbor, Michigan-based enterprise generated $5.6...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands