Domestos Schools Campaign

This case study shows how Domestos, number 1 brand in toilet care in Romania, addressed the public issue of schools hygiene around Romania and pushed for a positive change for the children's benefit.

Domestos Schools Campaign

Andreea Irinca

Campaign details

Brand: DomestosBrand Owner: UnileverLead agency: Mindshare, The SyndicateContributing agencies: McCann EricssonCountry: RomaniaIndustry: Cleaners, detergentsChannels used: Online display, outdoor, out-of-home, packaging, design, point-of-purchase, in-store, public relations, social media, television, websites, micrositesBudget: Up to 500k

Executive summary

In Romania schools are run down and haven't been renovated in years. This worries parents across the country. Domestos aims to improve toilet facilities in schools, so it started the 'Support A+ Hygiene' campaign, aiming to raise awareness about the importance of hygiene...

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