Does the internet really prevent kids from reading magazines?

Michael C. Epple and Adrian Weser

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet.

Does the internet really prevent kids from reading magazines?

A cross media brand analysis among German teenagers for the youth magazine Bravo

Michael C. Epple MediaTransfer AG Netresearch & Consulting, andAdrian Weser Bauer Media KG

INTRODUCTION

Influence of the Internet on Media Usage

Today, Internet presence is a necessity for any corporation wanting to be recognised as up-to-date in their communication and brand management. This does not only apply to fast moving consumer goods, but also to media brands.

On the other hand, the Internet is still lacking credibility and seriousness in terms of image in...

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