Does the internet really prevent kids from reading magazines?
A cross media brand analysis among German teenagers for the youth magazine Bravo
Michael C. Epple MediaTransfer AG Netresearch & Consulting, andAdrian Weser Bauer Media KG
INTRODUCTION
Influence of the Internet on Media Usage
Today, Internet presence is a necessity for any corporation wanting to be recognised as up-to-date in their communication and brand management. This does not only apply to fast moving consumer goods, but also to media brands.
On the other hand, the Internet is still lacking credibility and seriousness in terms of image in...